Insights & Analytics

Let Data Lead the Way to More Revenue

Centralize the data that shows how customers find, experience, and interact with your locations online, so you can get the insights you need to optimize location performance and drive revenue impact.

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AI Overview
Google Search
Is Harbor Coffee open on Christmas Eve?
Yes. Harbor Coffee locations are open
8:00 AM – 2:00 PM
on Dec 24, according to their business listings.
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2
Sources
Google
Business Profile
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Yelp
yelp.com
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Apple Maps
Apple Maps
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Discover Why 1,000+ Marketing Teams Trust Us to Get Results

Polaris
Paper and Tea
California Pizza Kitchen
Acme Brick
BP
Cobs Bread
M&S
Rent c Car
Shell
Blue Tomato
Cushman & Wakefield
PostNL
Schwarzkopf
Hellmann Worldwide
Indian Motorcycle
KFC
LAKRIDS BY BÜLOW
Motorpoint
Pret a Manager
Puma
Sostrenegrene
Yves Rocher
Le Creuset
VIP Tires
Adidas
Burger King
Crate & Barrel
Pizzaville
Guess
Palladium Hotel Group
SUNMED
REMAX
Ellie Mental Health
Total Energies
Ionity
Jet
EweGo
EvGo
Powerdot

Features

Advanced Features That Help Data Make Sense

Get a Clear View of Your Location Performance and Drive Revenue Impact

Our exclusive Location Performance Score™ (LPS) provides a holistic health check of your location performance across visibility, reputation and engagement so you can optimize your digital presence and drive revenue impact.

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  • Identify and complete prioritized key tasks like updating listings, responding to reviews, and posting on social media, that boost visibility, reputation and engagement
  • Monitor essential metrics such as profile views, how your brand is performing in local search vs. competitors and clicks to track engagement.
  • Boost visibility and customer interaction by completing actions that drive more traffic and conversions across your locations

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Revenue Impact Made Clear 

Easily demonstrate how your digital presence drives local revenue with Uberall’s Revenue Estimator. Gain clear insights to optimize strategies, secure budgets, and maximize revenue.

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  • From clicks to store visit, see how your clicks to directions, clicks to calls and all other CTAs drive visits to store
  • Instant insights into revenue, get a pre-populated revenue estimate based on Uberall’s industry data on click-to-visit rates and on visit-to-purchase rates.
  • Tailored to your local business, revenue impact data can be accessed by business or location, with insights in local currency, by directory, and by click type, ensuring you get the most accurate and actionable revenue estimate possible to show the impact of your location marketing efforts

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Look Beyond Ratings with our Sentiment Analysis Report

Ratings are important, but they only tell part of the story. Sentiment Analysis transforms written reviews from across the web into clear, actionable insights you can use to improve customer experience.

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  • Advanced natural language processing model delivers exceptionally accurate insights, tailored to your industry.
  • Sentiment scores reveal operational strengths and weaknesses to help improve operations.
  • Sentiment by location allows you to compare customer sentiment from location to location.
  • Reviews panel lets you easily read the reviews behind each location’s sentiment scores

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Gain A Competitive Edge with our Competitive Intelligence Report

Crush the competition and win over competitors. See how you stack up against competitors, spot missed opportunities, and take action with tailored recommendations to climb the rankings.

  • Identify growth opportunities and analyze trends, search rank, star rating, SEO keyword performance, visibility, and more.
  • Spot performance shifts, uncover new opportunities or risks, and drive revenue and market leadership. Plus, quickly filter by date, location, competitor, and more
  • Discover competitor SEO keywords, and improve search rankings for relevant keywords to boost organic traffic and attract qualified leads.
  • Receive personalized Smart Recommendations to uncover what is missing and gain a winning edge.

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Know How You Rank Locally with our Local SEO Report

The Local SEO Report functionality not only enables you to run, view, and export critical Local SEO data, but also let you compare the rank performance across all your locations in keywords you care about.

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  • Benchmark your locations' visibility for specific keywords and see how they rank.
  • Spot local differences and opportunities so you can refine your SEO and SEM tactics.
  • See how your locations rank by keywords and understand how your audience finds you.

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Visualize What Matters Most to You

Build and customize dashboards that highlight the KPIs most important to your team. 

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  • Combine data from all locations in one view to simplify analysis and decision-making.
  • Create custom reports tailored to your priorities. 
  • Schedule automated reporting for easy sharing and consistent visibility.

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Analytics Sentiment Analysis Preview

How many conflicts do your locations have right now?

Run the free Uberall listings audit live, right here. We look up your locations on Google and cross-check them on Apple Maps and Bing while you watch.

Free, no sales call needed. Results stream in live.

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Name, address, phone, hours and category on Google, plus Apple Maps and Bing consistency, for every location we find.
Starting audit…
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    Better Data Consistently Drives Better Results

    All locations. Millions of numbers.

    Views, clicks, calls, ratings and rankings pour in from every directory, every day. On their own, they don’t tell you where to act.

    One score for every store.

    Location Performance Score™ rolls visibility, reputation and engagement into one number per location.

    Clicks become revenue.

    Know which store to fix next.

    Results from Uberall customers, as published in their case studies.

    Individual customer results. Yours will depend on your locations, category and starting point.

    Built for enterprise teams and their stack

    SOC 2 certified

    Enterprise-grade security and encrypted connections for every integration.

    Visit the Trust Center

    Roles, approvals and SSO

    Control who can change what across brands, regions and locations with Collaborate Plus.

    See plans

    Real-time API, 1,000+ apps

    Bi-directional API sync, with integrations for BI, CRM and marketing tools out of the box.

    Explore integrations

    AI agents via MCP

    Let ChatGPT or Claude pull your location data and trigger actions, powered by the open Model Context Protocol.

    How it works

    Companies using Uberall’s analytics and insights understand where their brand shines, what to improve, and how to keep growing visibility and revenue quarter after quarter.

    Results from Uberall customers, as published in their case studies.

    98%

    of marketers believe analytics are essential to understanding customers

    20%

    of marketing spend is saved by having integrated marketing & analytics

    23%

    increase in impressions for Uberall clients leveraging the full platform*

    53
    customer stories

    Individual customer results. Yours will depend on your locations, category and starting point.

    Why Uberall

    Seamless, Encrypted, and Enterprise-Grade

    Save Time Where It Matters

    One Uberall customer cut weekly location check-ins from 1.5 days a week to under an hour. Reviews flow into Zendesk, sales data flows in from Shopify, reports build themselves in Power BI.

    Make Better Decisions, Faster

    See all your data in one place, in real time. When your tools are connected, you can spot trends, track ROI, and act faster than your competition.

    Delight & Win Customers

    Reviews, CRM, and marketing tools stay in sync, so your team replies fast and follows up automatically — no dropped threads.

    Integrations in Action

    Power AI Agents via Model Context Protocol (MCP)

    Ask AI tools like ChatGPT or Claude for your location data and get answers, insights and even trigger actions. Uberall is the first in the industry to let AI assistants pull your performance data and take action directly, powered by the open standard called MCP.

    Keep All Your Location Data in Sync

    Uberall keeps your tools in sync so data updates in real time across platforms. Most integrations work right out of the box, and enterprise-grade security keeps everything protected as you connect with 1,000+ apps.

    Get Clear, Actionable Insights

    When all your data flows into one place, you finally get a complete picture of performance. Uberall connects your BI, marketing, and sales tools so you can see trends across locations, track ROI and key metrics, and quickly spot new opportunities for growth.

    Automate & Personalize Customer Enagagement

    Uberall connects your CRM, review, and marketing tools so every interaction feels timely and relevant. Keep customer data and conversations in sync, respond to reviews directly from your CRM, and trigger targeted campaigns or review requests automatically.

    Uberall Demo

    See How Your Data Comes to Life

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    Welcome to the tutorial

    Welcome to the tutorial! Discover how easy it is to have full control over your Local SEO

    Get started
    Get started

    Testimonials

    See How Leading Brands Measure Success With Uberall

    Regional Leader G2 badge

    Uberall is a powerful and intuitive tool

    Uberall is a powerful and intuitive tool that greatly simplifies the management of local online presences. Centralization of data and synchronization across all platforms saves valuable time. Additionally, the interface is clear, and customer support is always responsive and professional. A real asset for any company wishing to optimize its local visibility and improve the customer experience!

    Gautier N
    Verified G2 User
    barcelo logo

    If your SEO has no impact on the company's bottom line, don't call it SEO

    In a short time, we’ve enhanced our Google Business Profiles with 150 new Hotel Attributes, reached 100% profile completeness and eliminated all duplicates. These improvements helped us increase our revenue from Local SEO by 31%. We're thrilled by these results and look forward to continuing working together with Uberall.

    Javier Bermúdez
    Barceló Hotel Group
    G2 logo

    Centralized multi-location management that saves time and boosts visibility

    What I like best about Uberall is how it simplifies managing multiple locations by centralizing reviews, listings, business updates, and performance tracking into one platform. It saves a lot of time, improves consistency across stores, and makes it much easier to stay on top of customer feedback and local search visibility.

    Josh C
    Verified G2 User
    G2 logo

    Uberall boosts efficiency with cross-platform control and enterprise scalability

    With Uberall, I find it helps our digital team not only work more efficiently but also gain more control. Enhanced features like cross-platform management and enterprise-level scalability really help reign our brands into one suite.

    Verified User in Wholesale
    Verified G2 User
    g2 logo

    Powerful dashboards and analytics that keep everything in one place

    What stands out to me most is how Uberall brings different tools and services together within its dashboards. I really appreciate having so much data so many metrics available, because it gives us clearer direction on where to focus our efforts. We’re able to mange location data and check reviews across multiple accounts, which makes it much easier to stay organized. Its also useful that feedback and performance can be monitored in the same place, rather than having to jump between sections. I also value the analytics, especially the sentiment analysis features. The initial setup was easy and felt self explanatory.

    Jake C
    Verified G2 User
    G2 logo

    Perfect for multi-location updates and easy cross-location analytics

    Uberall offersUberall is the perfect solution for companies or franchises with many locations to easily keep all relevant portals, websites, and location services up to date with the correct information. In addition, the analytics tool makes it easy to evaluate and compare key performance metrics across locations.

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    Verified User in Food & Beverages
    Verified G2 User
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    Built for enterprise teams and their stack

    SOC 2 certified

    Enterprise-grade security and encrypted connections for every integration.

    Visit the Trust Center
    Roles, approvals and SSO

    Control who can change what across brands, regions and locations with Collaborate Plus.

    See plans
    Real-time API, 1,000+ apps

    Bi-directional API sync, with integrations for BI, CRM and marketing tools out of the box.

    Explore integrations
    AI agents via MCP

    Let ChatGPT or Claude pull your location data and trigger actions, powered by the open Model Context Protocol.

    How it works

    Frequently Asked Questions

    Uberall Analytics tracks location performance across visibility, engagement, reputation, and conversions. It gathers real-time data from listings, reviews, and social channels so you can see which actions drive calls, direction requests, visits, and revenue.

    Uberall connects your online visibility data with offline outcomes, like calls, clicks, and store visits. This lets you understand how local engagement translates to real revenue, so you can confidently measure the ROI of every marketing action and campaign.

    Yes, Uberall gives you side-by-side comparisons for all your business locations, helping you identify top performers and underperforming areas. With filters and dynamic reports, you can easily spot trends, replicate success, and allocate resources where they’ll make the most impact.

    Uberall’s sentiment analysis helps you uncover customer emotions (negative, positive, or neutral), recurring themes, and satisfaction trends in your reviews. It highlights what customers love and where they expect improvement, so you can refine your operations and boost your reputation across every location. 

    Uberall updates data in real time or near real time, depending on the platform. That means your reports always reflect the latest customer interactions, listing changes, and performance metrics, giving you up-to-date visibility into what’s working across all your locations.

    Yes, Uberall integrates seamlessly with major platforms like Google Analytics, Meta, and CRM systems. This allows you to connect local performance insights with your existing tech stack, unifying all data streams into one powerful analytics ecosystem.

    By analyzing performance factors like listing accuracy, reviews, engagement, and activity, Uberall pinpoints what’s boosting or limiting your rankings and visibility. Our platform helps you take action on these insights, improving consistency and authority so your locations rank higher. 

    Uberall continuously syncs data with verified sources like Google, Apple Maps, Facebook, Instagram, and major directories. This constant updating ensures your analytics reflect real, reliable performance metrics across every channel, reducing manual errors and improving the accuracy of your reports. 

    Yes, you can export performance dashboards and detailed reports in multiple formats, such as CSV or PDF. This makes it simple to share insights with teams, management, or partners, ensuring everyone has access to the same clear, actionable data. 

    Yes, Uberall uses AI to identify patterns and predict where your visibility, engagement, or reviews might trend next. These insights help you proactively optimize campaigns and address issues before they impact customer experience or search rankings.

    Helpful Resources

    laptop screen showing uberall local competitor intel
    Blogs
    Uberall Product Tips
    UB-I Just Got Access to Your Full Analytics Suite — Here’s What You Can Ask It

    UB-I can now answer questions about your performance data in plain language — reviews, listings, search rankings, GEO Pulse, and more.

    UB-I Just Got Access to Your Full Analytics Suite — Here’s What You Can Ask It
    group of young people sat at table with analytics screenshot elements around them
    Blogs
    Multi-Location Marketing
    How to Make Sense of and Take Action with Your Local Marketing Data

    Multi-location brands don't need more dashboards — according to SEO expert Karushna, they need clearer metrics, smarter reporting, and better alignment between HQ and local teams to turn marketing data into real decisions.

    How to Make Sense of and Take Action with Your Local Marketing Data
    Woman thinking
    Blogs
    Multi-Location Marketing
    Local Marketing Metrics to Measure

    It’s not about impressions or traffic (anymore). Let’s explore the top-five local marketing metrics you should track to predict and drive revenue growth.

    Local Marketing Metrics to Measure
    Girl thinking
    Blogs
    Local Listings Management
    Why Have My Google Business Profile Views Dropped?

    You might have noticed that your Google Business Profile (GBP) views are down, like half of what they were just a few months ago.

    Why Have My Google Business Profile Views Dropped?
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    Last updated:

    2026-10-29