Located-In Listings: How to Show Up in Search So Customers Turn Up In Store

A located-in listing is a separate Business Profile for a business inside another business — a pharmacy in a grocery store, a coffee shop in a bookstore, or a service department in a dealership. Google's "Located In" feature links the child listing to the parent, showing customers exactly where to find you. Without it, businesses sharing an address compete with or get confused for their host — losing visibility to customers searching for them.

When two businesses share an address, most listing providers can’t tell the difference. A Starbucks inside a Target and the Target itself look like duplicates. Without a distinct listing, the located-in business inherits the parent’s hours, categories, and reviews — confusing customers and suppressing visibility for the specific service they’re searching for. Uberall gives each location within a location its own verified digital identity, so customers searching nearby find the right business every time.

Setting up a located-in listing means creating a separate Google Business Profile for the child business and linking it to the parent via the "Located In" field. The child needs its own name, categories, hours, phone, and photos — distinct from the host. Verification can be complex at shared addresses. Uberall handles this at scale by creating, verifying, and maintaining located-in listings across 150+ directories so every sub-location has its own optimized presence.

Located-in listings apply to any business inside another: pharmacies in grocery stores, coffee shops in bookstores, banks in supermarkets, food court restaurants, service departments in dealerships, EV chargers at gas stations, and concessions inside host retailers. Each has different hours, services, and contacts from the parent. Uberall’s store-within-a-store solution ensures each gets its own verified listing across Google, Apple Maps, and 150+ directories.

Each located-in listing creates its own local SEO footprint with unique categories, reviews, photos, and NAP data that help it rank independently. A dealership service department ranks for "oil change near me" without competing with sales. A pharmacy inside a grocery store ranks for "pharmacy near me" separately. This enhances your local visibility without cannibalizing the parent — each business captures its own search demand.

Most listing providers treat businesses sharing an address as duplicates and suppress one. Uberall recognizes located-in businesses as distinct entities deserving their own digital identity. The platform creates separate listings for each sub-location across 150+ directories, links them correctly to parents on Google, and keeps hours, categories, and contacts accurate. Your located-in businesses show up in search instead of being hidden behind their host.

For brands with hundreds of located-in locations — a pharmacy chain inside a grocery network, or a QSR brand in food courts nationwide — manual management is impossible. Each sub-location needs its own profile across Google, Apple Maps, and dozens of directories. Uberall centralizes this by bulk-creating and maintaining located-in listings across your network, sync updates in real time, and ensure every sub-location’s data stays accurate and distinct from its host.

Coffee chains and QSR brands frequently operate inside host locations — a Starbucks inside a Target, a Subway inside a gas station, a café inside an office building. Each has different hours and menus from the host, but without a separate listing, customers see the host’s details instead. Uberall’s store-within-a-store solution gives each location its own verified profile across Google, Apple Maps, and 150+ directories — so when someone searches "coffee near me," they find you, not the building you’re in.