What Is UB-I: Meet Our New Platform AI

Before we talk about what is UB-I, let’s talk about you.

You’re a marketer. When people ask what you actually do, you might glamorize it a little — mentioning analytics, product positioning, social media, copywriting, A/B testing, and more.

But in reality, being a marketer today looks like this:

You find time to do everything at once across multiple platforms, while knowing how to stay ahead of the curve and competitors. You attend conferences and webinars and sign up to newsletters to try and digest every trend and development but are often unsure how to prioritize any of this information.

Our team at Uberall understands this. We know multi-location marketers especially don’t have time to monitor their company’s digital presence across all locations. We know you have limited time, team bandwidth, and budget, and this affects your ability to move the needle.

That’s why we’ve built UB-I, our all-new AI. Marketers around the world are now using the Uberall Intelligence layer in our platform to streamline tasks with AI, such as writing social media posts and review responses, as well as optimizing their Google Business Profile. But UB-I, once launched, will orchestrate these tasks without needing a prompt first.

UB-I Will Make Smart Decisions Before You Have to

Decisions take up a lot of our valuable time. And when you have to make dozens of decisions every day, you face decision fatigue.

Now imagine this: while you’re asleep, grabbing a coffee, or stepping out for fresh air, UB-I is making smart marketing decisions for you — automatically.

UB-I, once launched, will run your location marketing tasks without needing a prompt first. That’s because it understands the jobs to be done, not just the prompt.

UB-I has been built with agentic AI capabilities to run our platform’s Uberall Intelligence and to empower marketers wanting to scale their impact without sacrificing control.

This agentic AI will flag issues before they become problems. Before you even log into your Uberall account, UB-I will have been busy debugging, prioritizing, and cutting through the noise. It will surface the most impactful local marketing tasks or fixes — like responding to negative reviews — so you stay focused on what truly moves the needle.  

Here’s what to expect once UB-I goes live: In your interface, you’ll see three prioritized suggestions each day, showing exactly how to boost your Location Performance Score (LPS) – that is, your online reputation, visibility, and engagement. And if you’re unsure about a recommendation, you can simply ask UB-I for clarity.  

Most importantly: You’re always in control. You’ll be able to track, review, undo, or adjust any decision UB-I makes automatically — and you can manually opt out of specific tasks if you prefer to handle them yourself.

With UB-I, you get the best of both worlds: powerful automation and full transparency, giving you (and your team) the confidence to move faster and achieve more at scale.  

UB-I Will Act on Your Biggest Business Opportunities

Most marketers don’t have the luxury of time to reflect on the true value or ROI of their tasks — whether it’s optimizing their Google Business Profile, pushing out social posts, or responding to reviews. In fact, nearly three in four marketers aren’t fully confident in how their location marketing drives local sales.

And even if they do have the time, they might not have the headspace to spot their biggest opportunities with accuracy.

But UB-I will, because UB-I acts as our platform’s external analyst — its intelligence is based on a decade’s worth of location marketing data. It automatically identifies where your biggest revenue opportunities lie — and acts on them — across your listings, reviews, reputation, and local search.

UB-I does this because it is trained on Location Performance Optimization (LPO) best practices, the proven strategy that connects online visibility to local revenue. LPO focuses on driving revenue across all your locations by mastering four core principles:  

• Visibility
• Reputation
• Engagement
• Conversions

The brands winning tomorrow will be the brands that aren’t just online; they’re the brands that are ready today. They’re ready to be discoverable to customers across traditional and AI search and across every location.

These brands want to meet and activate their customers wherever they are, at every touchpoint, whether they are using Instagram, Google, Apple Maps, or ChatGPT to find them.

And if you want to join them, you need to not only be present — you need to know which platforms are driving results, where your biggest opportunities are, and how to act on them.

That’s where UB-I steps in, spotting, prioritizing, and acting on opportunities as they happen, so you stay ahead of your competitors.

UB-I Will Make Your Life Easier

Managing location marketing at scale is complex.

Partly because so many tasks are still manual.

Partly because there are too many tasks to keep up with.

And partly because the tasks themselves are constantly evolving.

That’s why UB-I focuses on the LPO tasks that matter most: Increasing visibility, managing reputation, boosting engagement, and driving conversions. UB-I ensures that every one of your business locations can show up — and win — where it matters.

By monitoring your digital presence 24/7, understanding what drives results, prioritizing what moves the needle, and proactively acting on it, UB-I takes the heavy lifting off your shoulders. While you stay focused on strategy and creativity, UB-I will be quietly and diligently scanning for issues and opportunities across every location, all day, every day — automatically keeping your listings, reviews, and performance signals optimized.

And because we know every business moves at its own pace, we’ve built UB-I to be flexible. You’re always in control of how you scale your marketing impact: You can choose which tasks to automate, which to manage manually, and adjust as you go.  

How Can You Meet UB-I?

So, what is UB-I?

It’s not another chatbot, AI assistant, or copilot that needs to politely be prompted to complete isolated tasks. It’s not just our entry into the AI conversation.

It’s Uberall’s commitment to helping multi-location businesses get discovered and drive more revenue from each location. With the help of agentic AI.

With UB-I, you’ll see better performance, more consistency, and less manual work — across every location. You’ll get AI-powered action, not just AI-generated answers.

We’re launching UB-I this summer — we want our customers to be part of it. We welcome our existing customers to sign up to our waitlist to be one of the first to experience UB-I, the first AI built for location performance.