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Local Marketing Beat Episode #2: GA4
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Local Marketing Beat

Local Marketing Beat Episode #2: GA4

Celita Summa
•

min read

•
May 31, 2023
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In this episode of the Local Marketing Beat, Christian Arriola talks with Brie E Anderson about the implementation and changes of GA4:

  • Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal.

Together, they discuss:

  • The differences in GA4
  • The must-knows when configuring GA4
  • Predictions for future GA4 features

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"Transform Your Business with Uberall: Revolutionizing Location Management!"

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Key Insights

5 Critical Takeaways from TechCorp's Success

Learn from TechCorp's experience and apply these insights to accelerate your own transformation journey.

95%

Centralized Management is Critical

Having a single source of truth for location data eliminated inconsistencies and reduced manual errors by 95%.

30+

Automation Drives Efficiency

Real-time automated updates across platforms freed up 30+ hours per week previously spent on manual tasks.

98%

Data Visibility Enables Growth

Advanced analytics revealed optimization opportunities that directly contributed to the 98% revenue increase.

12%

Partnership Approach Works

Advanced analytics revealed optimization opportunities that directly contributed to the 98% revenue increase.

53%

Scale Requires the Right Tools

Advanced analytics revealed optimization opportunities that directly contributed to the 98% revenue increase.

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