Restaurant and Food & Beverage Location Performance Benchmarks (The Great Shake-Up 2025/26)
The restaurant and food & beverage chapter of The Great Shake-Up 2025/26, Uberall’s benchmark report on over 51,000 locations of 500+ multi-location brands in H1 2025, finds an average of 41.69 reviews per location in the industry.
5 min read
Key findings
- 1.74 is the average Google position of the top restaurant and food & beverage performers, against 32.08 for the lowest performer (lower is better).
- 542 reviews per month went to the top-performing restaurant location in H1 2025, while the median location received 5.96.
- 78% is the increase in Google Directions clicks that Pizzaville achieved with Uberall.
Restaurants and food businesses, from quick-service outlets to fine dining, are arguably the most competitive sector in local search. Customers are often making fast decisions based on search results, reviews, and convenience.
This makes performance across all four LPO pillars critical.
See how restaurants compare with the other four industries in the full report.
How visible are restaurant and food & beverage brands in local search?
The average restaurant and food & beverage brand has 85% profile completeness; the best reach 100% and the lowest performer 45.24%. On SEO rank, where lower is better, the industry averages 12.17, top performers 1.74, within the top 2 positions, and the lowest performer 32.08.
Restaurants & Food & Beverage: visibility benchmarks
| Metric | Average | Top Performer | Low Performer |
|---|---|---|---|
| Profile Completeness (%) | 84.94 | 100 | 45.24 |
| SEO Rank (average position, lower is better) | 12.17 | 1.74 | 32.08 |
Profile Completeness: Restaurants average 85%, but the best hit 100%. Fully complete profiles appear in more searches and inspire consumer confidence.
SEO Rank: Average ranking sits at 12, but leaders are in the top 2. Climbing just a few positions can dramatically increase discovery.
Customer spotlight: KFC
With Uberall, KFC achieved a 132% increase in Google Map Views.
What ratings and reviews do restaurant and food & beverage brands get?
Restaurant and food & beverage brands average 4.07 stars, with top performers at 4.93. They answer 61.20% of reviews on average, the best 99.56%, and the median location received 5.96 reviews per month. The average sentiment score is 74.42 out of 100.
Restaurants & Food & Beverage: reputation benchmarks
| Metric | Average | Top Performer | Lowest Performer |
|---|---|---|---|
| Average Star Rating | 4.07 | 4.93 | 2.54 |
| Review Volume Per Brand | 3,313.50 | 311,096.00 | 11.00 |
| Review Volume Per Location | 41.69 | 3,794.10 | 0.39 |
| Review Volume Per Location Per Month | 5.96 | 542.01 | 0.06 |
| Review Response Rate % | 61.20 | 99.56 | 0.00 |
| Sentiment | 74.42 | 100.00 | 36.88 |
Star Rating: Strong performance across the industry at 4.07, but top brands push beyond 4.9.
Review Volume: The typical brand got 3.3k+ reviews in the period H1 2025. This equates to only around 5.96 reviews per location per month, for the companies in this industry. Clearly, there is an opportunity here for savvy restaurant brands to implement review requesting programs to drive up review volume and improve online visibility and reputation.
Review Response Rate: The best-performing brands and locations respond to almost every review! On average, businesses in this industry are responding to customer reviews more often than not. If you’re not responding to your customers’ reviews, you’re falling behind.
Sentiment: Some restaurant businesses delight every one of their customers to achieve a perfect sentiment score, while others receive more negative sentiment than positive. The industry average suggests the industry is generally doing a good job at making customers happy. Is your restaurant brand leading or lagging behind in this regard?
How much engagement do restaurant and food & beverage brands get on social media?
In the Critical Truth data for restaurants, hospitality and tourism, LinkedIn had the highest engagement rate in Q1 2025 (3.90%), followed by Instagram (3.10%) and Instagram Reels (2.60%). X reached 2.0%, and Facebook and TikTok 1.3% each. Every rate rose from Q4 2024.
Restaurants & Food & Beverage: engagement rate by platform
| Platform | Q4 2024 | Q1 2025 |
|---|---|---|
| 3.80% | 3.90% | |
| 1.90% | 3.10% | |
| Instagram Reels | 1.70% | 2.60% |
| X | 1.9% | 2.0% |
| 0.90% | 1.3% | |
| TikTok | 0.6% | 1.3% |
Source: Critical Truth
Data shown for restaurants, hospitality and tourism.
Regularly posting local social content keeps restaurants top-of-mind for local consumers, fuelling engagement across channels and helping to build a rhythm of interaction with local communities.
Restaurants that adopt a regular local posting cadence by sharing weekly specials, seasonal offers, customer stories, or behind-the-scenes content can stand out quickly in local markets where many competitors are silent.
How many direction, website and call clicks do restaurant and food & beverage locations get?
At the median, restaurant and food & beverage locations had more direction clicks (1,488) than website clicks (1,049) or calls (510) in H1 2025. The top performers drew over 55,000 direction clicks, more than 81,000 website clicks and nearly 9,700 calls per location, while the lowest performer had fewer than 20 direction clicks.
Restaurants & Food & Beverage: conversion clicks per location
| Metric | Average | Top Performer | Lowest Performer |
|---|---|---|---|
| Clicks for Directions Per Location | 1,488.31 | 55,428.60 | 17.17 |
| Clicks to Website Per Location | 1,049.05 | 81,322.73 | 8.42 |
| Clicks to Call Per Location | 509.66 | 9,667.43 | 0.65 |
Clicks for Directions: On average, each restaurant location generated about 1,488 direction clicks in H1 2025. This reflects strong in-person dining demand, with customers actively seeking places to visit. Performance varied widely: the best-performing location attracted over 55,000 clicks, while the lowest drew fewer than 20. Accurate map listings and up-to-date location details remain essential to capture this intent.
Clicks to Website: A typical restaurant location saw around 1,049 website clicks in H1, often from diners browsing menus, specials, or booking options. The highest performer attracted more than 81,000 clicks per location, compared with fewer than 10 for the lowest. This gap highlights the importance of mobile-friendly, well-optimized websites that make it easy for customers to choose and act.
Clicks to Call: Each restaurant location received an average of 510 calls in H1, as diners phoned to make reservations, confirm hours, or ask about availability. Top-performing locations reached nearly 9,700 calls, while some registered almost none. Ensuring calls are answered promptly, and that profiles list correct numbers, helps convert this steady stream of high-intent inquiries.
Customer spotlight: Pizzaville
With Uberall, Pizzaville achieved a +78% increase in Google Directions clicks.
How were these benchmarks measured?
Restaurant and food & beverage figures come from anonymized Uberall customer data for H1 2025. Review volume per brand, reviews per location (total and monthly) and conversion clicks are medians; other averages are means, as defined in the main report methodology. Engagement rates are Critical Truth data for Q4 2024 and Q1 2025, shown for restaurants, hospitality and tourism.
Frequently asked questions
How do restaurant and food & beverage brands compare with the other industries?
Restaurant and food & beverage brands have the weakest average SEO rank of the five industries, 12.17, against 3.75 in healthcare (lower is better). Their 85% average profile completeness is level with energy and below healthcare (93%), and their average star rating, 4.07, is fourth of five, ahead of energy (3.67).
What does the report recommend to improve restaurant SEO rank?
Restaurant and food & beverage brands should focus on local SEO fundamentals (category alignment, keyword strategy and rich media) to push into the top 5 positions, according to the report’s recommendation.
Benchmarks for other industries
How visible are your restaurants on Google, Apple and Bing?
