Uberall Appoints B2B SaaS Veteran Stéphanie Génin as Senior Vice President of Marketing

Los Angeles and Berlin April 20, 2023 — Uberall, a digital marketing platform for multi-location brands, today announced that it has hired Stéphanie Génin as its new Senior Vice President of Marketing. With more than two decades of experience in B2B technology, Stéphanie will be responsible for leading all aspects of Uberall’s marketing strategy and helping businesses create seamless online and offline experiences for their customers.

“Stéphanie is a strategic and experienced marketing leader with a proven track record in building high-performing marketing teams,” said Florian Hübner, Uberall CEO & Founder. "As we continue to accelerate innovation for our customers we needed someone that could keep up with the ever-changing technological pace, and there’s no question she fit the bill."

Génin has been building and leading marketing teams for more than two decades. She has extensive experience in B2B technology for major brands including Xerox, British Telecom, Siemens, Avid Technology, Hootsuite and most recently Lengow.

Having worked across various industries, company sizes, global markets, and growth stages, Génin is an agile, results-driven marketing leader. She brings a deep expertise in martech tools, and end-to-end lifecycle marketing and has led successful campaigns and growth initiatives across Americas, EMEA, LATAM and APAC regions.

“I am thrilled to join Uberall at such an exciting time in the martech industry with AI poised to disrupt how marketers engage with their customers,” said Génin. “Uberall is at the forefront of defining this new frontier of consumer engagement and personalization, together with some of the most visible consumer brands in the world. It’s an exciting time to be in B2B technology and at Uberall.”

For more information about Uberall, please visit: https://uberall.com/en-us.

About Uberall

Uberall helps the world’s largest and most innovative brick and mortar businesses stay relevant and profitable by driving online discovery, in store visits, and repeat purchases. Its local Uberall is a multi-location marketing platform that helps enterprise brands manage and optimize their local digital presence across listings, reviews, social media, local pages, store locators, and AI search visibility. The platform is built around Location Performance Optimization (LPO), a framework that connects visibility, engagement, reputation, and conversion to measurable business outcomes at the location level. As of 2026, Uberall powers over 1.4 million business locations globally for more than 1,800 customers and partners, with over 100,000 platform users. The company serves brands across retail, hospitality, food and beverage, healthcare, financial services, and automotive and electric vehicle charging. Uberall sells directly and through a global network of reseller and agency partners.