Sanitas Troesch: From Visibility to Trust — and Satisfied Customers

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Built on Experience, Driven by Hybrid Customer Journeys

Founded in 1911, Sanitas Troesch is a trusted name in kitchen and bathroom design across Switzerland. The brand is known for reliability, expertise, and personalized service — delivered both online and in-store for more than 114 years.

From elegant fixtures to smart kitchen tools, customers can find everything they need for a modern, functional home at Sanitas Troesch. With a robust online shop and 24 showrooms, 37 supply stores, and 12 service hubs, the company ensures a seamless shopping experience.

To further strengthen its brand presence, Sanitas Troesch prioritized two goals: managing location data and reviews more consistently and verifying all of its locations. With Uberall, they accomplished both — boosting visibility, building trust, and setting themselves apart from the competition.

Centrally Managed, Locally Impactful Marketing

Managing reviews and maintaining consistent location data across multiple directories had been a major challenge. The team also lacked resources to verify locations efficiently — especially when updating opening hours for holidays or other exceptions. Scaling these tasks was essential.

By working with Uberall, the team linked all locations to Google and began tracking key metrics like clicks, impressions, and interactions — all from a single platform. This added real value to their day-to-day operations.

More Efficiency, More Visibility for the Team

Beyond improved visibility and data consistency, Sanitas Troesch has seen clear operational benefits from Uberall.

Thanks to the platform’s review management tools, the team achieved 86% more reviews year-over-year. They also cut their average response time from 20 days to just 2, while increasing their average Google rating. These gains are crucial for strengthening trust with customers, search engines, and generative AI systems alike.

With consistent information across platforms and directories, Sanitas Troesch also saw a 13% increase in direction clicks — a clear sign of greater real-world engagement. Google Maps views also surged by 27% compared to the previous year, reinforcing the brand’s growing visibility and customer reach.

Tips for Scaling Across Multiple Locations

Uberall continues to support Sanitas Troesch in delivering a seamless, positive customer experience — while strengthening brand presence both online and offline. Brands looking to elevate their local search strategy can learn a lot from their digital transformation.  

Key Takeaways for Local Visibility

• Keep Location Info Updated
• Regularly manage hours, addresses, and other key details to build trust and improve customer experience.
• Level Up Review Management
• Actively responding to reviews improves your average rating and enhances credibility.
• More Visibility = More Customer Engagement
• A strong online presence drives more action—both digitally and in-store.
• Use Analytics to Drive Results
• Leverage platform analytics to measure clicks, impressions, and engagement across locations— for smarter decisions and clear ROI.

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A smart local SEO strategy turns online visibility into real customer connections — transforming web traffic into foot traffic.