ResMed Brings Healthcare Locations into the Digital Spotlight

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More Efficiency in Local Marketing

For more than 30 years, ResMed has developed and distributed medical devices and digital health solutions to help people sleep better, breathe easier, and live healthier lives. Its innovative technology, intelligent software, and in-person care now reach customers in over 140 countries.

In Germany alone, ResMed operates more than 60 locations staffed by specialized medical professionals and experts. To strengthen local brand presence and simplify store-level operations, ResMed needed to overcome two core challenges: optimizing location-based marketing efforts and streamlining decentralized content workflows.

Many tasks — such as updating hours or responding to reviews — were still handled manually, consuming valuable time and limiting scalability. With a refocused local marketing strategy and dedicated support, ResMed laid the groundwork for a more consistent, flexible, and future-ready brand presence across all locations.

Uberall’s platform played a key role in this transformation, enabling automation, easing everyday workflows, and enhancing visibility — both online and in person.

Less Manual Work, More Control Over Location Data

Managing and verifying over 60 locations on Google had long been a resource-heavy task for ResMed’s team. Ensuring consistency across platforms — from business hours to photos, descriptions, and more — required regular updates and tight alignment with the company website.

The Uberall platform helped dramatically reduce this workload. The review management tool became a standout feature: Reviews from all locations are now collected in one place, where they can be monitored and — when appropriate — answered automatically. Updating special hours takes just a few clicks, even in cases of unexpected closures or staff meetings.

As a result, ResMed streamlined, up-to-date communication with minimal effort — freeing up both the central marketing team and staff at individual locations.

More Reviews, More Clicks, More Visibility

Since launching Uberall, ResMed has seen not just more efficient processes but measurable impact across channels.

Google-based interactions climbed significantly: Phone clicks on the ResMed Google Business Profile rose 19% year-over-year, while Google Maps views jumped 28%. Clicks for directions and website visits grew by 19% and 11%, respectively.

The response rate to reviews increased from 52% to 90%, demonstrating how much easier it is for the team to engage with customer feedback. The company also maintained a high average rating of 4.56 stars — a critical factor for building trust with patients, customers, and search engines alike.

With its new system in place, ResMed is well-positioned to keep growing its online visibility, performance, and real-world customer connection.

Building Sustainable Visibility for the Long Term

Uberall empowers ResMed to centrally manage location data while increasing visibility, customer engagement, and trust. For brands looking to scale their local presence and optimize the digital customer journey, ResMed offers a powerful example of what’s possible.

Key Success Factors for Local Visibility

• Centralized Location Management
  Keep hours, contact info, and location-level details accurate across platforms — for users and search engines alike.
• Strengthen Review Management
  Responding to customer feedback not only improves ratings but also enhances trust and brand perception.
• Visibility Drives Interaction
  Brands that keep their online profiles updated consistently earn more calls and clicks from search.
• Track KPIs Across Locations
  Use platform analytics to uncover optimization opportunities and measure success location by location.

With a well-structured local search strategy, ResMed has turned digital visibility into measurable outcomes and real customer proximity.

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