Baloise Streamlines Engagement With AI-Powered Review Management

A Consistent Brand Experience Across Three Language Regions

Headquartered in Basel, Baloise is one of Switzerland’s leading insurance and financial services providers, with a presence in all three language regions — German, French, and Italian — and over 100 locations.

For Baloise, delivering a consistent brand experience both online and offline is critical. That means reliable location information, clear communication, and active engagement with customer feedback. But this became one of the brand’s biggest challenges. Managing reviews across multiple channels grew increasingly complex, especially with varied descriptions, sub-brand structures, and language-specific nuances.

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Smarter, Multilingual Communication That Drives Engagement

Since early 2024, Baloise has worked with Uberall to manage its location data and reviews in one centralized platform. For a brand operating across regions with different languages, holidays, and business hours, consistency proved key to building trust and ensuring brand recognition.

This need was especially clear in review management. Uberall enables Baloise to coordinate responses across platforms while allowing for regional adaptation. The AI Review Responses feature quietly supports local teams behind the scenes, offering multilingual, context-aware suggestions that teams can either personalize or use as-is.

The result: Local teams respond faster and more professionally, regardless of language barriers or repetitive tasks. The outcome is greater customer connection, stronger engagement, and a well-established reputation across all locations.

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A Stronger Reputation That Fuels Growth

With Uberall, Baloise has turned review management into a growth engine. Thanks to centralized workflows and AI-generated response suggestions, the team responds to nearly every review quickly and professionally. The company now maintains a 92% review response rate and a steady four-star average — clear signals of reliability and customer focus.

This disciplined approach also boosts online visibility. Baloise now maintains 93% profile completeness across 102 locations and boasts a visibility score of 96%, presenting a unified and recognizable brand in all three language regions.

The impact is measurable. While many brands face declining click-through rates, Baloise saw a 16% increase in website clicks, 30% more map impressions, and 4% more direction clicks. These numbers show that a stronger reputation does more than build trust — it drives real customer actions.

Together, visibility, engagement, reputation, and conversion fuel tangible business outcomes for Baloise — turning online discovery into actual customer acquisition.

Takeaways for Building a Sustainable Online Reputation

Baloise’s experience shows that local success doesn’t happen by chance. Instead, four key factors drive sustainable results across visibility, reputation, and conversion:

1. Consistent Location Data
Accurate information across all platforms and language regions ensures a unified brand presence.

2. Active Review Management
Proactive, thoughtful engagement builds trust — especially when supported by smart tools that streamline responses.

3. High Profile Completeness
Complete profiles form the foundation of visibility and provide reliable information to customers.

4. Focus on Engagement Metrics
Clicks and interactions turn visibility into measurable business actions and ultimately, revenue growth.

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With Uberall, Baloise gains a partner that helps strengthen consistency, reputation, and engagement — bringing insurance and financial services to life at the local level. It’s a proven model for modern brands with a strong service focus.

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