Success Story > EWE Go and Uberall Drive Innovation in EV Charging Discovery

EWE Go EV charging station visible in map searches through Uberall’s optimization.
Success Story

EWE Go and Uberall Drive Innovation in EV Charging Discovery

From Charging Points to Discovery: EWE Go and Uberall Drive EV Innovation

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How EWE Go and Uberall Are Making EV Stations Easier to Find

In a significant development for the electric vehicle (EV) industry, EWE Go, one of Germany's leading charging infrastructure operators, has officially partnered with Uberall, a global leader in location marketing. As of 2024, this collaboration is set to revolutionize the way EV drivers locate charging stations, addressing critical local search and visibility challenges within the rapidly growing EV market.

EWE Go, with its expansive network of more than 2,200 charging points across Germany, has been at the forefront of providing comprehensive charging solutions for EV owners. The partnership with Uberall ensures that EWE Go's charging stations are easily discoverable wherever and whenever customers are looking for them.

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The Power of Trusted Partnerships in EV Charging

EWE Go chose to partner with Uberall because of their strong skills in managing location information and their wide-ranging platform features. ""Uberall impressed us with their platform's capabilities and their team's knowledge. We've formed a partnership where we mutually support each other to find and seize opportunities to improve in the market,""Michael Heus, Technical Operations Manager at EWE Go, explained.

A key aspect is Uberall's partnership with Eco-Movement. This effort isn't just about listing EWE Go's charging stations on popular map services; it's about making sure the information provided to electric vehicle drivers is correct, detailed, and current. Eco-Movement is known for its detailed charging station database and up-to-the-minute data. This information enhances Uberall's strong location management tools, ensuring that information flows smoothly from EWE Go to the drivers.

Uberall's direct contact with platform operators empowers EWE Go to overcome one of the EV sector's major hurdles—keeping location data for charging stations current across all relevant platforms. This not only enhances customer experience but also positions EWE Go as a forward-thinking player in the EV industry, dedicated to leveraging technology and partnerships to solve the practical challenges of EV ownership. As the EV sector continues to grow, these integrations are pivotal in ensuring that the infrastructure for charging electric vehicles keeps pace with demand, making the transition to electric mobility smoother for everyone involved.

Navigating the Future of EV: A Comprehensive Guide to Strategic Location Marketing

Charting the Road Ahead

The collaboration has been described as ""very positive and results-driven"" by EWE Go’s team, with Uberall providing invaluable support in data management, optimizing location presence, and offering insights into new market trends. Hear from Nicol Ambrosius, Online Marketing Manager, EWE Go:

“We have had a positive exchange with the Uberall team, that also includes the processing of large amounts of data – like ours with over 1,000 locations – no problem with Uberall's listing tool. We are particularly impressed by the large range of functions. Even if there are challenges, the team is available to us with valuable tips and tricks so that we can tackle them together.”

EWE Go is particularly excited about developing an interface for their backend system to communicate with Uberall, aiming for a fully automated process from creating a location to its entry in their listings management. This initiative is expected to significantly enhance the customer experience, keeping the focus firmly on user convenience and satisfaction.

Looking ahead, both EWE Go and Uberall are committed to a long and successful collaboration that contributes to advancing developments in the EV sector. The shared vision? Facilitating a seamless, efficient, and sustainable charging ecosystem for electric vehicles, making it easier for drivers to adopt and rely on electric mobility solutions.

About EWE Go

EWE Go is a wholly owned subsidiary of the Oldenburg-based energy service provider EWE AG. With more than 2,200 charging points nationwide, the company is one of the largest operators of charging infrastructure in Germany and also operates the largest public charging network in the northwest. EWE Go develops mobility concepts, products and services related to electromobility.  

"We use Uberall so that our customers can find the charging stations on popular platforms such as Google Maps, Apple Maps, or their electric cars' own mapping systems. Our goal is to ensure the best charging experience with attractive location partners."

Nicol Ambrosius
Online Marketing Manager, EWE Go

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Key Insights

5 Critical Takeaways from TechCorp's Success

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95%

Centralized Management is Critical

Having a single source of truth for location data eliminated inconsistencies and reduced manual errors by 95%.

30+

Automation Drives Efficiency

Real-time automated updates across platforms freed up 30+ hours per week previously spent on manual tasks.

98%

Data Visibility Enables Growth

Advanced analytics revealed optimization opportunities that directly contributed to the 98% revenue increase.

12%

Partnership Approach Works

Advanced analytics revealed optimization opportunities that directly contributed to the 98% revenue increase.

53%

Scale Requires the Right Tools

Advanced analytics revealed optimization opportunities that directly contributed to the 98% revenue increase.

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Frequently asked questions

EWE Go is an innovative mobility provider and subsidiary of the German energy company EWE. Their goal was to make EV charging stations easier to discover online and provide accurate, up-to-date information for drivers.

With a growing EV network, they struggled to keep data consistent across Google Maps, Apple Maps, and other platforms — resulting in missed visibility for drivers searching “EV charging near me.”

Uberall ensured all EWE Go charging locations were properly listed, optimized, and verified across search and navigation platforms, improving discoverability and user experience.

EWE Go saw increased visibility and engagement across local search, helping more drivers find and use their charging stations with confidence.

Accurate listings and smart automation are crucial to helping EV networks reach users searching in real time and to strengthen trust in new mobility ecosystems.

EWE Go is an innovative mobility provider and subsidiary of the German energy company EWE. Their goal was to make EV charging stations easier to discover online and provide accurate, up-to-date information for drivers.

With a growing EV network, they struggled to keep data consistent across Google Maps, Apple Maps, and other platforms — resulting in missed visibility for drivers searching “EV charging near me.”

Uberall ensured all EWE Go charging locations were properly listed, optimized, and verified across search and navigation platforms, improving discoverability and user experience.

EWE Go saw increased visibility and engagement across local search, helping more drivers find and use their charging stations with confidence.

Accurate listings and smart automation are crucial to helping EV networks reach users searching in real time and to strengthen trust in new mobility ecosystems.