Tempton's Talent for Triumph: How Uberall Became Their NAP-solute Branding Hero

Company Name: Tempton Group

Industry: Personnel Services

Description: Tempton helps staff teams fast, with temporary and/or permanent professionals with the right skills.

Location: Germany (200+ branch offices)

Challenges: Centralized management of 200+ locations, inconsistent online brand presence, reputation management across multiple review channels.  

Tempton's decision to partner with Uberall was driven by the dual goals of achieving centralized management across their extensive branch network and gaining control of their online presence for consistent branding. The result? A remarkable 100% completion rate for their Google Business Profile including NAP (Name, Address, Phone) on all listings and seamless, automatic updates for more than 9,500 listings spanning multiple directories. In addition, they've driven more customer traffic in the ways that matter most. They've seen clicks to call increase by 27% and clicks to their website have grown by 7%.  

You’re asking yourself how? Well let’s dive in!

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Goal #1: Centralized Management via Dashboard

Tempton needed a solution that could seamlessly handle the intricacies of personnel services offered or available across multiple locations. Whether the searcher was a job-seeker looking for the right-fit opportunity, or a new client searching for highly motivated employees from a variety of industries and job contracts, the right information needed to be available at the right time.

Uberall's dashboard emerged as the ideal tool to streamline operations and ensure consistency across their 200+ locations, 40 of which newly opened in 2023.

The personnel services industry is highly reliant on client satisfaction and trust. Uberall's reputation management system provided Tempton with a structured approach to monitor and respond to reviews across specialized channels. In 2023 alone, 422 reviews were answered automatically using Review Assistant, out of a total 2003 reviews responded to YTD.

In 2023, their incoming reviews rose by +34% thanks to their review acquisition efforts and strong brand presence in response to reviews.  

Goal #2: Control of Data on the Internet

Tempton set out to improve consistency in their NAP (Name, Address, Phone) data and an unwavering corporate design. Using the Uberall solution, Tempton was able to craft a unified online presence tailored to the nuances of the personnel services industry. With Uberall, they managed to eliminate more than 600 false duplicates of their business listings scattered across various directories. This strategic approach ensures that only verified and accurate information is accessible online, providing a reliable resource for their customers.

In September 2023, they even launched a podcast, "Zusammen Arbeiten", to educate their client base about how to find the right-fit opportunities, and get the best people for the job using Tempton’s services. Providing industry-leading knowledge to their customers reinforces trust in the services and specialization Tempton provides.  

“Why did we (fortunately) decide to work with Uberall? On the one hand, we wanted to manage our more than 200 locations centrally via a dashboard. On the other hand, we wanted to gain control of our data on the internet. It allows us to appear everywhere. Not just on Google, but also in numerous business directories, with uniform NAP data and a corporate design. In this way, Uberall helps to strengthen our branding activities. In addition, we were faced with the challenge of keeping track of the numerous reviews from our individual branches and Tempton in general. Uberall offers us a structured reputation management system that gives us access to many different review channels. This means we can react more quickly to praise and criticism.” - Resul Öztas Online Marketing Manager