Uberall Takes BIO COMPANY's Local Heritage to New Digital Heights

Challenge

BIO COMPANY has a large and loyal customer base—but to attract new customers to their markets, they need optimized local listings, landing pages, and a store locator.

Solution

With Uberall, BIO COMPANY manages their local business listings and reviews on a single platform for over 60 locations across three federal states.

Result

BIO COMPANY optimizes their local online presence with Uberall, achieving improved search rankings and a higher click-through rate.  

Digital Presence for Regional Products

100 percent organic has been BIO COMPANY's commitment since 1999. Along with fresh fruits and vegetables, their product range includes baked goods, meat, fish, and cheese, all certified sustainable and mostly sourced from the region.

Deep Roots in the Region

BIO COMPANY is at home in Berlin, Brandenburg, and Saxony (Germany). In these areas, more and more manufacturers, farmers, and bakeries produce organic products, allowing the organic supermarket chain to bring the countryside into the city.

Local Network with Farmers

BIO COMPANY knows their producers—and what they are selling—to the point. In fact, the company guarantees traceability all the way back to the farm or business that produced the item. Therefore, it’s not surprising that BIO COMPANY also carefully selects the right marketing solution to strengthen the online presence of each individual location.

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From the Region to the Web: How Can BIO COMPANY Increase Its Local Visibility?

As the go-to place for high-quality organic products from the region, BIO COMPANY serves a large and loyal customer base. However, to stand out more in online searches for both existing and new customers, the company needs well-maintained listings and an easy-to-use store locator.

To increase the visibility of their markets in local search results, BIO COMPANY turned to Uberall—and now drives both online engagement and in-store sales.  

Sustainability on All Levels: BIO COMPANY Leverages Listings, Local Landing Pages, and a Store Locator

With Uberall's comprehensive suite of products—from listings to review management—BIO COMPANY optimizes the local online presence of its 61 markets in Berlin, Brandenburg, and Saxony.

• With Uberall Listings, BIO COMPANY manages its business listings to become visible in online searches and convert more customers.
• With Uberall Reviews, BIO COMPANY responds to online reviews to build trust and analyzes customer feedback.
• With Uberall Locator & Local Pages, BIO COMPANY creates a store locator and local landing pages to make it easier for customers to find their way to local markets.

On Uberall's AI-powered platform, BIO COMPANY manages over 2,400 business listings, saving costs for premium profiles on leading online directories. Internally, the listings management has also become more efficient, with location data for all stores centrally maintained, leading to an average profile completeness of 94 percent.

Additionally, Uberall handles the removal of duplicate entries. So far, over 200 duplicates have been suppressed, leaving only one correct entry per location per directory; which enhances customer trust and improves rankings, as search engines can verify the location data.

Besides the most essential location data, BIO COMPANY also added Google categories and attributes to boost their online visibility. Moreover, the detailed information on offerings, services, and payment options helps their markets rank higher in online searches.  

“We work in tandem on our business listings: I am responsible for creating new profiles and updating existing ones, while my colleague handles reviews and posts—all on the same platform, which saves us a lot of time (and nerves).” - Lukas Stratmann Online Marketing Manager, BIO COMPANY

The same meticulous attention to detail is applied to the store locator and local landing pages (only available in German). Customers can set around 50 different filters to find the right location in their area—not only for opening hours with ‘open locations’, but also for local conditions (e.g. ‘wheelchair accessible’, ‘e-charging station’, ‘toilets for customers’), products (e.g. ‘cheese counter’, ‘bakery’, ‘natural cosmetics’) and services (e.g. ‘cash withdrawal’, ‘bistro outdoor area’, ‘children's play corner’). The practical list and map view allows you to quickly find the right location.

A click on the desired location takes customers to a local landing page where they can find (even) more information about the respective market. Truth be told: BIO COMPANY utilizes this area particularly well with a clean display of NAP data (name, address, phone number), opening hours, description, services and payment methods. The company also links to related web pages about the product range, offers, a customer card, the newsletter, jobs and social media profiles. And to top it all off, customer reviews are also integrated.

As a result, each market has its own optimized landing page, indexed by Google—which means all 61 BIO COMPANY markets appear as distinct search results. That way, they can effectively push competitor entries lower in the rankings.

BIO COMPANY also manages its review management via the Uberall platform. Besides manually replying to reviews, the team can create response templates to speed up review management.  

Double Sustainability: BIO COMPANY Boosts Visibility and Engagement

BIO COMPANY has been working together with Uberall since 2016, with a deep knowledge of our platform despite changing responsibilities. This expertise is reflected in the results of their meticulous listings and review management. Comparing data between 2023 and 2022, the company achieved a 15% higher click-through rate and an 18% higher response rate.  

“With Uberall, we have significantly improved the online presence of our 61 locations, though we still see potential in the services and photos on our company profiles. We also want to publish content more regularly, and deepen our integration of the service-based filters in our BIO COMPANY app.” - Lukas Stratmann Online Marketing Manager, BIO COMPANY

With the increased visibility, BIO COMPANY has secured a strong position on the first page of search results—largely due to Google Business Profile being the most important ranking factor. By continually updating their local listings and landing pages with relevant information, the company is set to further solidify and enhance its ranking in the future. We look forward to what is yet to come!