Driving Revenue Through Visibility: Saba's Success Story

Making Every Location Count

Saba, a leader in urban mobility, operates more than 1000 car parks across different countries including: Spain, Portugal, Chile, Italy, Germany, Slovakia, UK, Andorra and Czech Republic. As cities grow more complex and customers increasingly rely on digital tools to locate parking, Saba faces the dual challenge of enhancing online visibility and ensuring seamless experiences for drivers.

Since 2018, Saba has partnered with Uberall to centralize and optimize its online presence using the Listings Management and Review Management tools. By automating updates for car park details, Saba ensures all locations remain accurate and visible across Google, Apple Maps, and other key platforms. On the reputation side, features like AI-powered quick response templates and multi-location review monitoring enable Saba to engage with customer feedback efficiently, saving time while building trust.

In addition, to ensure its positioning at a local level, Saba works hand in hand with the SEO agency Convertix, in order to ensure that all its locations are optimised to attract the most locations are optimised to attract the most relevant traffic and improve conversion.

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The Visibility Challenge

In today’s digital-first world, drivers rely heavily on online platforms to find convenient and reliable parking. Saba faced several challenges but tackled them head-on using Uberall’s platform:  

1. Standing Out in Search Results: With Uberall’s Listings Management, Saba ensures their car parks appear prominently on platforms like Google and Apple Maps. By leveraging automated updates and consistent formatting, Saba increases the discoverability of their locations, ensuring drivers can easily find parking in key cities. Features like syncing business data across directories and keyword optimization for local search further boost their visibility.
2. Centralizing Information Updates: Managing accurate and up-to-date data for hundreds of locations across multiple countries can be complex, but Uberall simplifies this process. Saba’s Marketing teams use Uberall’s Location Hub to update and optimize key information, including operating hours, accessibility features, and amenities. The platform’s bulk editing capabilities and real-time updates ensure every location reflects the most accurate details, improving customer confidence.
3. Building Trust Through Engagement: Engaging with customer reviews is essential for building loyalty and maintaining a strong reputation. Saba utilizes Uberall’s AI-powered Review Management tools to monitor feedback across multiple platforms. With smart response suggestions, customizable templates, and sentiment analysis, venue managers can quickly address customer concerns, resolve issues, and highlight positive experiences.
4. Driving Promotions to Attract Drivers: Using Uberall’s Social capabilities, Saba publishes targeted promotions directly to their Google Business Profile (via Google Posts) and Apple Place Cards (through Showcases), including discounts on parking, loyalty perks, and special offers for commuters. These offers not only attract more drivers but also help differentiate Saba’s locations from competitors. The ability to schedule and localize promotions ensures each market is served with relevant and compelling campaigns.

Key outcomes of Saba’s partnership with Uberall include:

Profile Completeness: Reached 99%, ensuring detailed and accurate information for drivers.

Search Visibility: Views on Saba’s Google listings grew by +30.2%, improving discoverability for drivers in key cities.

Google Driving Directions Clicks: Up by +19.2%, translating to more visits to Saba’s car parks.

Website Traffic: Optimized Google Business Profile (GBP) Listings with Uberall now contribute 25.4% to Saba’s organic website traffic.  

By delivering measurable growth with Uberall as a key partner and meeting the demands of an increasingly digital and eco-conscious market, Saba solidifies its role as a leader in shaping the future of urban mobility.