KFC Shines Bright: Reaching New Audiences with Apple Business Connect

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KFC's partnership with Uberall has been instrumental in boosting their digital presence. By utilizing Uberall's services, KFC has significantly improved its listings and review management, driving a 37:1 ROI.

Now, Uberall’s integration with Apple Business Connect has become crucial for KFC, as 65% of users of the KFC app connect from an Apple device. This integration has allowed KFC to meet new consumers when they’re searching for food on Apple Maps.

Here are 3 ways KFC continues to shine across the Apple ecosystem:  

1. Comprehensive Place Cards: Uberall’s platform allows KFC to enrich its Apple place cards with detailed information such as photos, hours, operational details, and Good to Know attributes like payment options and wifi availability. This leads to more accurate and engaging listings that attract more customers. Check out this example:KFC Aberdeen.

2. Consistent Information: By ensuring all data is uniform across all directories, including Apple, KFC maintains a strong and reliable online presence. This consistency is crucial for building customer trust and improving search engine rankings.

Thanks to this uniformity, KFC has seen Finger Lickin' Good results. Uberall’s integration with Apple Business Connect allows KFC to monitor their place card performance directly within Uberall. This includes tracking the number of taps on your location in search results for each specific location and understanding what customers were searching for before tapping on your location.

This data helps determine whether consumers search by name, brand, category, or other criteria before tapping on your location. In a recent analysis conducted by KFC, 94.7% of searches for KFC locations are for the KFC brand name directly, showcasing the strength of their brand recognition.  

3. Attractive Visuals: High-quality images on place cards make KFC’s listings more appealing, enhancing the overall customer experience and engagement. With Apple Business Connect, KFC is able to add an additional level of customization and branding to their place card by featuring their logo and a cover photo.

Showcasing Promotions and Offers

One of the standout features of Apple Business Connect is the ability to Showcase promotions and limited-time offers directly on place cards. This capability allows KFC to:

• Display timely and relevant content, driving customer interest and engagement.
• Promote local deals and special offers, encouraging additional foot traffic and online orders.
• Enhance the customer experience by sharing new announcements and product offerings.

Jaime Arribas, Senior Marketing Technology Manager at KFC UK, emphasized:

""I want to highlight the Showcase feature that enables us to display content like new products and limited time offers for our Apple Maps customers.""

Discover more about KFC's innovative local SEO strategies by watching the Uberall KFC webinar: Cracking Open the Local SEO Bucket: 5 Finger-Lickin' Strategies for 2024. And get started with Apple Business Connect by registering for free here.